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Deliver an interactive experienceįrom ripping away a coupon in the store aisle to trying out a lipstick sample, people appreciate trying before buying. Doing so shows you how often to change your point-of-sale displays and promotions. Run reports to see how often a returning customer visits your store. POS reporting features also give you customer metrics.

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Update POP displays based on how often your customers visit your store. However, shoppers buying cake mixes find hanging displays with unfilled balloons, birthday candles, and do-it-yourself cake decorations. A floor to ceiling display with pre-filled balloons in the birthday card aisle suits customers picking up a quick present before attending a party. Grocers excel at this technique because they target specific shoppers based on what they're buying. For instance, a Lightspeed POS system offers a 'Commonly Bought Together Report.' Run this report to discover what items people typically buy together in your store.

Start by looking at your POS system reports. So, how often do customers shop at your store? And what products do shoppers buy together? Knowing the answers to these two questions helps you implement an efficient sales strategy and design powerful displays. Use customer data to optimize POP and POS displaysĮffective marketing combines new promotions and displays surrounded by complementary items.

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Use your POS cloud software and these techniques to amplify your promotions with creative displays. They enhance the shopping experience while increasing repeat and online purchases. Yet, your POS and POP marketing efforts do more than boost sales. Depending on your storefront, you may use counter, freestanding or floor bins, or end-of-aisle displays. 5 tips and tricks to effectively use a POP and POSĪll POP and POS displays benefit from uncrowded spaces with easy access, lower price points, and visually appealing signs.

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As customers stand in line to make a purchase, you may use POS displays to boost your total sales or add information on your ticket that encourages a repeat purchase in exchange for something.įor example, many retailers take advantage of POS features to put a website link or quick response (QR) code on a receipt, so consumers can get a coupon for giving a review, signing up for a loyalty program, or sharing their email address. Here they pay for products and get a receipt. Once your customer decides to buy a product, then they move into the POS stage. Or they may need more information about how the product will help them or make their life better. They may be looking for deals on shipping or coupons to lower the price. POP marketing refers to a phase where customers haven't purchased a product yet. The main difference between POP and POS is where your customers are in the buying process. But, your point of sale items may be at your checkout counter or strategically placed in floor units near the cash register. POS marketing, like POP, relies on attractive and easy-to-reach displays. But at the POS, you also have incredible opportunities to boost customer spend. Many people are familiar with POS systems, software, and hardware that business owners use to complete transactions. They're standing in your checkout line and are more prone to pick up impulse or add-on items. What is POS?Īt the point of sale, or POS, your customers are ready to buy. Point of purchase displays include end-of-aisle features and product bins. In your store, you place these items at eye level in a convenient and accessible place with eye-catching signage. Business owners use POP marketing, like catchy seasonal displays or interactive digital screens, to inform consumers about the benefits of a product or showcase a great deal.įor example, your seasonal mailer may highlight specialty items perfect for the upcoming holidays. The point of purchase, or POP, is part of the buyer journey where shoppers are considering a purchase but haven't made it to your store checkout line yet. But, POS and POP displays also support upselling, cross-selling, and online brand recognition.Įxplore the differences between POS and POP, then use these tips to put your in-store displays to work.

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POS displays? Learn how to use customer data and engagement techniques to amplify promotions and boost revenue in your store.Īre you using point-of-sale (POS) and point-of-purchase (POP) marketing to your advantage? Both boost your sales and brand awareness.

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